Multichannel Marketing

MCR can help you craft a multichannel plan.

A multichannel strategy creates a cohesive, impactful campaign to elevate your communication reach. Direct mail remains the cornerstone of nonprofit fundraising efforts. While it’s the most impactful revenue-driving channel for fundraising, its effectiveness increases when you intertwine other channels to further your storytelling and drive action.

Let us help you craft a plan to drive meaningful results that will:

• Prime Your Audience
• Mirror Call-to-Action Across Channels
• Unify Messaging and Timing
• Unify Messaging and Timing
• Create Strategic Follow-Up

Choose channels to complement your direct mail program that personalize outreach and strengthen donor relations:

• Email – versatile and far-reaching way to prime your audience and follow-up in a timely fashion. When MCR assists with your data, we can tell you when a certain percentage of your audience has received their mailing to time the email follow-up.
• Surveys - utilize for data hygiene clean up; or engage and steward your audience with insightful questions that inform you about what your donors care about most.
• Phone - contact key donors through text, volunteer- or student-calling to personalize your message or thank them for support.
• Digital Ads – test what photos or messaging resonate with donors before mailing; or complement a giving day campaign with targeted messaging.

Reach out today!

MCR can help you develop a full multichannel program or help you build out a specific donor journey for acquisition/renewal, gratitude, monthly/sustainers that is responsive to donor actions.